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Gender and Digital platforms:
Beauty Workers In India

Oct 6, 2021 - Oct 6, 2021
12:00H - 13:25H
Online
12:00 - 13:30 CET / 15:30 - 17:00 IST

Digital Future Society presents the new  report "Gendered practices on digital platforms: beauty workers and their customers in India", in this digital event organised in collaboration with Casa Asia. This event will explore the experiences of workers and clients using digital platforms in the beauty sector in India.

Digital labour platforms have become a global phenomenon and one of the most relevant transformations in the world of work over the past decade. Yet, although there is a growing body of knowledge on the platform economy, the literature on sectors with a predominantly female workforce remains limited.

As in other parts of the world, the beauty and wellness industry in India is growing and seeing a rise in e-commerce and digital labour platforms that connect freelance beauty professionals with clients. India is home to one of the world’s fastest-growing markets and is also home to one of the largest digital labour platforms in the region, Urban Company, which offers beauty services as well as a variety of domestic services.

You can download the report here

Outputs

Programme
Speakers

Video

Opening of the event Cristina Colom, Carlos Grau and Javier Parrondo

Speakers

Cristina Colom
Digital Future Society Programme Director
Carlos Grau
CEO of the Mobile World Capital Barcelona
Javier Parrondo
General Director of Casa Asia
Introduction to the Indian context and its relevance in the global digital economy

Speakers

José María Ridao
Spanish Ambassador to India
Sanjay Verma
Indian Ambassador to Spain
Cristina Colom
Digital Future Society Programme Director
- Presentation and conclusions of the report.

Speakers

Olivia Blanchard
Researcher, Digital Future Society Think Tank
Balaji Parthasarathy
Professor, International Institute of Information Technology Bangalore (IIITB)
Preeti Mudliar
Assistant professor, International Institute of Information Technology Bangalore (IIITB)
Closing act by Cristina Colom

Speakers

Cristina Colom
Digital Future Society Programme Director
Cristina Colom
Digital Future Society Programme Director
Carlos Grau
CEO of the Mobile World Capital Barcelona
Javier Parrondo
General Director of Casa Asia
José María Ridao
Spanish Ambassador to India
Sanjay Verma
Indian Ambassador to Spain
Olivia Blanchard
Researcher, Digital Future Society Think Tank
Balaji Parthasarathy
Professor, International Institute of Information Technology Bangalore (IIITB)
Preeti Mudliar
Assistant professor, International Institute of Information Technology Bangalore (IIITB)