Business models that reinforce
transparency and privacy
There is an urgent need to challenge current digital business models based on data monetisation and exploitation
if we are to build a more equitable future built on digital trust and security.
While organisations that reinforce the transparent use of personal data and place the right to privacy at the centre of their mission exist, their business models are not well-known, studied or understood.
Why it matters
Numerous cases of misuse in the last few months have further weakened trust in businesses that exchange services for personal data. New business models and tech solutions that reinforce the transparent use and traceability of personal data are necessary.
Cristian Barrué Subirana
Pieter van Boheemen