Barcelona is one of the most visited cities on the planet. Tourism is one of the city’s primary economic sectors, generating more than 150,000 direct and indirect jobs, but at the same time, the growth of tourism has become one of Barcelona’s most prominent challenges.

The Eixample district is one of the areas of the city where tourism is mostly concentrated as it is home to the city’s iconic attractions such as the Sagrada Família and La Pedrera, as well as emblematic thoroughfares such as Passeig de Gracia and Rambla Catalunya.

Managing the movements and flows of pedestrians is a big challenge for any tourist city. Efficient management based on real-time data can be essential to ensuring and promoting positive cohabitation of tourists with local citizens. Eixample is an ideal district for testing new tools and innovative solutions that will encourage more sustainable tourism.

In 2022, the Call How can we promote a more sustainable tourism in Eixample was launched to find innovative technologies to address this issue.

The solution

Affluences is the winner of the Call How can we promote more sustainable tourism at Eixample launched by the Barcelona City Council, the Eixample District, Department of Tourism and Creative Industrie and the Digital Future Society, in the framework of Innovaccio2030 programme.

Affluences is a French-based start-up specialized in the measurement, forecasting and communication in real-time of crowd levels.
The solution consists of 2D, 3D and infrared sensors to measure in real-time occupancy and flows of people passing by in key public spaces in the Eixample district. The data collected is displayed on a control panel that includes an alert system and allows real-time monitoring of the concentration of people in the places where the sensors have been installed.
The implementation of the solution help in collecting, analyzing and visualizing the data on the concentration of people through a control panel, which will improve decision-making in the development of public policies on tourism in the district.

The pilot

Affluences sensors will be installed and will measure the concentration of people and the influx of crowd around iconic areas such as Sagrada Familia, Casa Batló, La Pedrera and Plaça Catalunya. The technology implemented will allow to do a local algorithmic processing of video streams on the fly (computer vision).

The Eixample District will be provided with an intuitive dashboard that will help internally to use the real-time data collected to find patterns in the pedestrians movements around the neighbourhood and to inform public policies.