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Building a trustworthy digital business: Recommendations for SMEs

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Building a trustworthy digital business: Recommendations for SMEs

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There is a gap between theory about core business transformations and practice. To make this innovation opportunity a reality, organisations need to understand the drivers of success, the barriers and the facilitators. They must shift from business as usual to responsible business, to build trust and transparency in the digital economy.

Trust and transparency are the new frontier and there is no future for business as usual.

This report is an invitation to think forward, to reconsider business models beyond the data economy.

 
Trust and transparency are related concepts and often. Trust is what makes contracts, plans and everyday transactions possible; it facilitates the democratic process from voting to law creation, and is necessary for social stability. It is essential for our lives. It is trust, more than money, that makes the world go round. Joseph E. Stiglitz