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Data Privacy & Monetisation: The rise of a new business model?

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The right to be forgotten is at the center of a debate about privacy and freedom in the internet age. In Europe, the European Union Constitution has taken action to balance these two principles. The resulting norm, called GDPR, was initially questioned for being over-prescriptive and bureaucratic, but has been extremely effective in making companies think about how they process data.

Nowadays, we are seeing a rise of new companies whose business models are privacy-oriented, either by offering new systems to gain profit or directly by providing pay-for-privacy alternatives that allow them to wield user consent as a defence to otherwise-prohibited practices.

Is providing choice an appropriate compliance strategy? Or is it just another way to sustain uncertain data practices behind the guise of user control?