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DFS Voices: Digitalization to make tourism more sustainable

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Tiffany Misrahi. VicePresident of Policy and Research at World Travel and Tourism Council



Misrahi is the Vice-President of Policy at WTTC where she is responsible for shaping the Travel and Tourism sector’s policy agenda. She joined WTTC in September 2018.

Prior to joining WTTC, she spent 8 years with the World Economic Forum, where she was the Head of the Aviation, Travel and Tourism Industry. At the Forum, Misrahi was responsible for designing the industry agenda as well as the development and management of strategic relationships and partnerships with industry leaders. She was the co-editor of the Travel & Tourism Competitiveness report and led the design and implementation of new initiatives including the Future of Security in Travel and Travel, Tourism & Outbreaks.

Misrahi started her career at the International Trade Centre where she collaborated on the development and implementation of its Tourism-led Poverty Reduction Programme.

Misrahi has a BSc in International Business from Warwick University and a MSc in Development Management from the London School of Economics and Political Science. She completed an Executive Master in Leadership in 2018 as part of the World Economic Forum’s Global Leadership Fellows Programme.